User Profile:  UPS
 
    With the world's 9th largest airline and over 2,000 flights a day, the United Parcel Service (UPS) is a leader in express shipping and the world's largest global transportation company.  Operating in more than 200 countries and territories, UPS employs 370,000 people worldwide.
 
    UPS Creative Media’s Wes McDermott recently had a rushed internal project and turned to iDof 3 for LightWave 3D to create his depth of field effect.
    “ I wanted to add dof [to the project] and iDof worked great to add it in post and let me tweak the effect without wasting a lot of render time.  I rendered it at 3000x1600 and had no problems rendering the depth matte from iDof at that resolution.”
    McDermott couldn’t give any specifics about the project itself other than that iDof was used for a print visualization piece (see image above) for UPS’s internal communication needs.
 
    Wes McDermott is responsible for the 3d work in internal communication videos, print, and other multi-media. He works with After Effects and has been using LightWave’s native depth pass.
    “When I saw iDof, I had to get it!” says Wes.
 
    More information about UPS can be found on their website below.  And more information about iDof can be found at the links at the top of this page.
 
 
 
 
Wednesday, June 14, 2006